SATURDAY UPDATE: Much as it is domestically, Warner Bros’ Birds Of Prey is flying in below projections, likely to land in the low- to mid-$50Ms for the full debut frame at the international box office. The Friday gross in 78 offshore markets was $10.3M, lifting the overseas cume to $18.1M across the first three days of play.
Before the weekend, folks were seeing this DC spinoff alighting in the $60M-$70M range abroad. Reviews and reactions have been positive, but there is consistency in how the film is performing domestically and internationally. While R ratings don’t convert in the same way in all offshore hubs — in the UK for example, kids over 15 can get in to see this one — the movie appeals strongly to teenage girls who are being sidelined in certain markets. Similar to what Anthony has detailed, putting Harley Quinn’s name up front might also have helped (then again, another question going around is whether the character has a big enough following to merit her own movie). As it is, the title has remained in tact as Birds Of Prey in some international markets, or been directly translated to the local language.
BOP‘s numbers are not in line with expectations, but the Margot Robbie-starrer is performing best in the usual suspect markets for a DC pic. Friday’s openings included the UK at $1.2M from 1,211 screens which is on par with Lucy and 61% bigger than Terminator: Dark Fate. Mexico also bowed on Friday with $1.2M on 3,379 screens for 58% better than Dark Fate and 59% over Mad Max: Fury Road. Spain came in even with Fury Road at $370K from 505. All of the Friday launches were No. 1s.
After two days of play, Russia is leading all markets at $1.6M, followed by Brazil and France (3 days) at $1.1M each, Australia with $991K, Korea (3 days) at $977K, Germany with $734K and Italy at $396K.
In Asia, the box office is being impacted by the coronavirus and though BOP is not pulling its potential there, the available audience is giving it solid market share.
We’ll be back on Sunday with a full weekend update.
PREVIOUS, FRIDAY: Warner Bros’ Birds Of Prey winged its way to 51 overseas markets on Wednesday and Thursday, grossing $7.8M at the international box office through those first two days. The Cathy Yan-directed DC spinoff has opened to No. 1 in its major plays, save Korea and Italy where local titles are dominating. Ahead of the weekend, the industry was seeing a $60M-$70M offshore launch frame; the film could come in at the lower end of that range.
In like-for-like markets and at today’s rates, Suicide Squad bowed to $135.1M, but SS opened in summer and carried a PG-13 rating. Warners is also using R-rated comps for Birds Of Prey like Mad Max: Fury Road which opened to $54M in like-for-likes. Overseas reactions have been similar to domestic on BOP and as the film skews to young women, the weekend is key.
DC titles overseas lean heavily into the European majors and Latin America with the UK, Brazil, Mexico, Australia and Russia repping the Top 5 on Suicide Squad. As expected this weekend, results are being impacted in Asia due to concern over the coronavirus epidemic with some cinemas shuttering out of precaution. Overall moviegoing is down.
The strongest start for Margot Robbie’s Harley Quinn so far is Russia, at $784K from 2,936 screens. That’s above Mad Max: Fury Road (+16%) and Terminator: Dark Fate (+4%) while on par with Wonder Woman. Australia also beat R-rated comps at $437K from 528. Brazil landed $578K on Thursday from 1,506. And, Taiwan opened to $405K yesterday on 246 screens. Germany ($349K/714 screens) and Italy ($175K/520) round out the Thursday bows.
After two days of play, Korea has grossed $681K in 2nd place behind local mystery The Closet. France has a running cume of $680K on 593 screens across Wednesday and Thursday.
The UK, Spain, Mexico and 25 smaller markets released today and we’ll have updated numbers on Saturday morning.
2020-02-08 17:05:00Z
https://deadline.com/2020/02/birds-of-prey-opening-weekend-warner-bros-dc-global-international-box-office-coronavirus-1202853998/
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